Tips for Effective Point-of-Sale (POS) Displays in Retail: Boost Sales with Smart Design

Tips for Effective Point-of-Sale (POS) Displays in Retail: Boost Sales with Smart Design

Welcome to the fast-paced world of retail, where first impressions sell — literally. Point-of-Sale (POS) displays are more than just holders for brochures or menus — they're powerful marketing tools that influence customer behaviour right at the moment of decision-making.

Boost Sales & Capture Attention with Clever Display Design – Frameless.co.nz

In retail, Point-of-Sale (POS) displays are silent salespeople — influencing, upselling, and catching a customer’s eye right before checkout. Done right, a well-placed and beautifully designed POS display can turn browsers into buyers and increase impulse purchases on the spot.

At Frameless Frames, we know a thing or two about making products look good. As New Zealand’s acrylic specialists and display solution experts, we fabricate everything from menu holders and sign holders to custom POS display stands — all crafted from premium acrylic to give your brand a clean, modern edge.

Let’s explore the tips and tools you need to make your POS displays work harder for you.


🎯 Why POS Displays Matter

"70% of purchase decisions are made in-store" – ShopperTrak

This stat alone should tell you why smart POS design is crucial. It’s your last chance to influence the sale. Whether it’s to promote a limited-time offer, introduce a new product, or encourage a bundle deal — POS displays create urgency and visual appeal.


 Top Tips for Effective POS Displays

1. Keep It Clean and Clear

Visual clutter = lost sales. The key is simplicity. Keep messaging concise, visuals bold, and the space well-organised.

Use:

2. Use Eye-Level Real Estate

Your most valuable display space? Eye-level. This is where attention naturally goes, especially at checkout or entry zones. Place top sellers and impulse buys here.

Try:

3. Mix Functionality with Aesthetics

It’s not just about holding paper — it’s about elevating your brand. Sleek acrylic displays blend into modern environments and make your marketing look polished.

Ideal picks:

"Form meets function — a well-crafted acrylic display doesn’t just present info; it enhances it." – Frameless Frames Team

4. Make It Modular & Mobile

Retail displays need to change fast — think promotions, seasons, or layout changes. Portable, lightweight acrylic displays let you adapt without hassle.

We recommend:

5. Brand It Boldly

Custom displays that reflect your logo, brand colours, or messaging help build familiarity and trust. That’s where we shine.

At Frameless Frames, we design and fabricate custom POS display stands and signage to bring your brand identity to life. Need a custom-sized rack, an engraved logo on a stand, or bespoke brochure holder? We’ve got you.

“Don’t just display it. Own it. Custom POS displays put your brand front and centre where it belongs.” – Frameless Frames Team


Here’s what’s flying off the shelves for retail and hospitality customers:

And of course — explore our full Point-of-Sale & Retail Collection to find the perfect fit.


📈 Real Results: Why Smart POS Displays Drive Sales

Effective POS displays do more than just “look good” — they work. When designed and placed strategically, they have the power to:

 Increase Average Order Value (AOV)

Placing small, high-margin items near checkout in a clear counter display encourages last-minute add-ons. Think: accessories, gift cards, or mini products.

 Promote Limited-Time Offers

Use bold poster holders or sign holders to showcase time-sensitive deals. The visibility triggers urgency, pushing customers to act now — not later.

 Reinforce Brand Consistency

Your displays are a direct reflection of your brand. Custom acrylic menu holders with your logo engraved, or branded brochure stands, help build brand recognition and trust — while keeping everything neat and professional.

“In a saturated retail world, cohesive branding at point-of-sale can be the edge that sets your business apart.” – Frameless Frames Team


🛠️ Custom POS Displays – Built for Your Brand

Sometimes your products or space demand something outside the box — literally.

That’s where our custom fabrication services shine. Whether you need:

  • A uniquely shaped display for an irregular product
  • A branded countertop stand that fits your exact counter size
  • A freestanding display unit that matches your aesthetic
  • An interactive display with brochure holders and price signage

…we can design and fabricate it in-house with precision using premium acrylic.

Start with an idea, and let us handle the CAD design, laser cutting, bending, polishing, and assembly. Want a mockup first? No problem.

Check out our Acrylic Fabrication Services to learn more.


🔧 Pro Tips for POS Display Success

Here are a few best practices that make a huge difference when implementing POS displays in-store:

👀 Use Contrast & Colour Smartly

While acrylic is clean and minimal, pairing it with vibrant inserts or signage can direct attention exactly where you want it.

✍️ Update Regularly

Keep things fresh. Swap out signs, posters, and featured products often to keep the display dynamic and engaging.

📏 Stick to the “Rule of Three”

Visually, people prefer groups of three — three products, three signs, three tiers. Our display riser sets are perfect for this technique.

🤝 Make It Interactive

Add comments boxes, business card holders, or brochure slots to encourage customer engagement or feedback — a perfect lead-gen strategy.


🌟 Final Word: Turn Point-of-Sale Into Point-of-Success

POS displays aren’t just about holding marketing material — they’re about owning the final moment before a customer commits to purchase. With the right tools, design, and messaging, you can turn your checkout space into a high-converting marketing zone.

Whether you're a boutique retailer, a bustling café, or launching a product in-store — Frameless Frames is your partner in precision, polish, and POS that sells.



✨ Let’s Build Something Brilliant Together

From stock items to fully bespoke POS systems, Frameless Frames is here to help you boost visibility, engage customers, and convert foot traffic into sales. We're proud to serve businesses across New Zealand with durable, beautifully finished acrylic solutions — and we do it with precision, passion, and a little creative flair.

📬 Have an idea? Contact us today for a free quote or design consultation.


"Your POS display is your closer. Make it count." – Frameless Frames Team


Frameless Frames  New Zealand's display experts in acrylic fabrication, retail presentation, and plastic innovation.
Visit Frameless.co.nz – where every display tells a story.

📞 Have an idea in mind? Let's build it together.
📩 Contact Frameless Frames for a quote or a friendly brainstorm session.

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